consumer buying behaviour denotes buyerís frame of mind.Itís quite common that almost all of us across the globe buy anything almost on a daily basis. It may be anything, ranging from a pin to an elephant or even an aircraft. Can you say the reason behind your purchase of the red shirt instead of the adjacent maroon one yesterday? Surely you canít! Not me also! To be precise, itís the result of consumer buying behavior that does differ from one person to another. Do you agree? Perhaps not and this does stem from sheer ignorance. Well, the situation is getting hotter; letís get more specific.
Consumer Buying behavior, if truth be told, does denote the choice, acquisition and utilization of goods along with services for the contentment of desires of consumers. Keep in mind that an assortment of processes does remain involved in the consumer behavior. In the beginning the consumer makes every effort to find out or discover what goods he would wish to munch through, and after that he does opt for only those commodities that pledge greater convenience.
Whatís next then? The instant selection of commodities get final, the consumer makes an estimation of the available money which he or she can expend.
Towards the end, the very consumer does evaluate the existing prices of commodities, adopts the crucial decision with regard to the commodities he should make use of. You may term all these as too simple. Well, in the meantime, an assortment of other factors does influence the acquisition of the consumer. These include cultural, personal, social and certainly psychological. It is to be remembered always that a human being is a social animal also and does not come from the forest. Hence, his or her each and every activity is influenced by the surrounding environment.
India consumer survey : In general, an Indian happens to be soft, decent and votary of tranquility and stability. For that reason, his or her every predilection or liking does denote the same frame of mind. You canít expect the same from a person living in a country going through civil war for decades.