Operating Businesses In India: Indian sourcing, selling products in India or operating business in Indian market requires proper understanding of India's business culture within context of Indian society cum cultural landscape evaluating case examples, learned lessons, up-to-date informations and specific business-situations.

businesses in India are mostly retail-oriented and that too on a smaller scale, falling under urorganized sector (most of them). Since the age of SMEs is about to come, we should move ahead by considering much broader aspects of business such as social ethics, environmental damage control and better marketing strategies.