There is a huge Impact of Celebrity Endorsements among the consumers though TV commercials in India as Indians like the celebrities a lot and consider most of the celebrities their role models. There for more and more companies prefer the celebrities of different fields in India like the cricketers, Bollywood celebrities and other sports personalities. Celebrity endorsement is quite famous and effective in India. Most of the products of many companies are being endorsed by the Bollywood actors and Indian cricketers for better sales targets. Television is something which is watched all over Indian by the people of all class whether the people belong to lower class or middle class or upper class, all of them watch television to entertain themselves.
And most of the companies play the card of TV commercials in India for more selling of their Consumer products with the help of the endorsements the Indian celebrities. The companies most of the time get good results of the TV commercials by the celebrities but sometimes it proves out to be negative publicity for them as it often happens to the companies which hire the celebrities form the world of cricket. Because if the cricketers donít plays well that time their endorsement on television is not like by the viewers and the viewers stop buying the products endorsed by the failure cricketers. So there are both the things, profit and the loss due to the publicity of the branded products by the celebrities on TV in India.
There have a lot of researches and the analysis on the celebrityís endorsement on the Indian television for marketing the products of the branded companies in India. This is the fact that endorsement of the companies by the celebrities very effectively work in terms of increasing the brand value and the sales of the products.
What is the impact of celebrity endorsement on sales of a Brand in India ?